Terms of Service

1. Who we are

These terms are between you and Impersona Ltd, trading as Wayborne ("Wayborne", "we", "us"), a company registered in England and Wales (company number 16706750, registered office 71-75 Shelton Street, London WC2H 9JQ). They apply to your use of this website (the "site"). By using the site you accept these terms. If you do not accept them, please do not use the site.

2. This website

The site describes Wayborne's consulting work: helping companies redesign how they operate around AI. It is provided for general information only. Nothing on the site is professional, legal, financial or technical advice, and nothing on it is an offer to provide services. Any decision to work together is made separately, in writing.

3. Working with us

Every engagement is governed by a separate written agreement between Wayborne (Impersona Ltd) and the client, not by these terms. The fees shown on the site are indicative starting points; the fee and scope for your engagement are confirmed in writing before any work begins. Nothing on the site commits you or us to an engagement.

4. Intellectual property

We own the content on this site, including the text, design and branding. You are welcome to read it and share links to it. You may not copy substantial parts of it, present it as your own, or use it to sell your own services without our written permission.

5. Using this website

Do not misuse the site. That means no:

• Attacking, disrupting or probing the site or its infrastructure
• Scraping the site in bulk or harvesting anything from it
• Using the site for anything unlawful

6. Liability

The site is provided as is. We work to keep it accurate and available, but we do not promise it will be error-free or uninterrupted. To the extent the law allows, we are not liable for any loss arising from your use of, or reliance on, the site. Nothing in these terms excludes or limits liability that cannot be excluded or limited by law, including liability for death or personal injury caused by negligence, or for fraud.

7. Changes to these terms

We may update these terms from time to time. The date at the top of this page shows when they last changed. If you keep using the site after a change, you accept the updated terms.

8. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction over any dispute arising from them.

9. Contact

Questions about these terms: matthewkunihiro@impersona.co.uk

Impersona Ltd
Registered in England and Wales
Company number: 16706750
Registered office: 71-75 Shelton Street, London WC2H 9JQ